SEO, or search engine optimization , is defined as the set of actions aimed at improving the organic positioning of a website, that is, it determines the position of a website in the SERPs.
In other words, your website should be at the top of mind in search engine results like Google.
If we leave aside the technicalities
we could say that positioning yourself on the Internet is something similar to the market share that your company could have with respect to the competition, in this case the web.
For example, what is the first thing that comes to mind when you think of toothpaste? It could be a brand, the one you use or even the one you don’t, dental clinics, the supermarket where you shop, etc. Your answer depends on multiple factors, such as: preferences, location, memories and audiovisual stimuli.
Something similar happens with search engines
let’s do a test… if we write toothpaste, what is the first thing a search engine like Google would think of ? Here is our search:
You can see that your results and ours are different and varied. In ours we found everything from brand images to tutorials that represent more than 54 million results. What were yours? Think of a word that describes what you do , honduras telemarketing preferably your products or services, and then type it into the search engine.
What if you tried it on your website?
Are you in the results? Where? Data how to increase lead generation? from Zero Limit Web indicates that on the first page alone, the first five organic results big work account for 67.6% of all clicks and results 6-10 account for just 3.73%. In the case of toothpaste, what about the other 53,999,990 million results?
The probability of receiving a click organically is reduced when one of our pages does not appear on the first page of the search engine.