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Differences between Inbound Marketing and Outbound Marketing and statistics to take into account
- Inbound marketing is the primary marketing approach for 74% of marketers worldwide.
- Content marketing ranks as the most effective inbound marketing tactic.
- Inbound leads cost 61% less on average than outbound leads.
- Inbound marketing can be 10 times more effective at converting leads than outbound marketing.
- Organic search results can generate leads 5.66 times better than paid search ads.
Keys to implementing an “Inbound Marketing” strategy
Define your “Buyer Persona”
A buyer persona is an abstract description of your ideal customer. It can be based on qualitative and quantitative data from market research, competitors, and existing customer profiles.
However, generating a buyer persona is not about describing a business’s potential purchasing audience. It’s about generating a set of data that can be used by marketing, sales, and product departments to create data-driven campaigns and smart investments.
Here are some methods that you may find useful to gather information about your buyer personas:
- Analyze your database to see if you can recognize trends in how certain leads and customers consume information.
- Include questions in your web forms that capture key information to understand your buyer personas, such as whether company armenia telemarketing size is important, job title, what tools they use, and more.
- Talk to your sales and service team – they are the ones who actually face the customer. Their experience and knowledge of customers will give you a more informed representation.
- Interview current and potential customers , either by phone or in person, to find out what they like (or don’t like) about your product or service, their motivations and challenges, where they shop and learn online, and more.
Access HubSpot’s free Buyer Personas generator
Define your ideal customer’s purchasing journey
The buyer’s journey is the process customers go through to learn about, consider, evaluate and purchase a new product or service.
We can consider these stages in the buyer’s journey:
- Recognition Stage: The buyer recognizes that he has a problem.
- Consideration Stage: The buyer defines his overcoming resistance to crm adoption: effective strategies or her problem and investigates the different options available to solve it.
- Decision Stage: The buyer chooses a solution.
Image courtesy of: Hubspot.com
By defining the buyer’s journey and generating content that respects the different stages, you will be able to connect your potential customers with the appropriate content for the purchasing moment they are in.
Generate valuable content
Inbound marketing allows your company’s website and/or social media to appear organically in an internet search, meaning it will appear in search engine results naturally, without being influenced by paid advertising. How is this achieved? By creating denmark business directory communication that will be consulted numerous times because it is based on the consumer and their needs. Some examples of content to create for your brand include a guide on how to use your product, information on how your solution can solve their challenges, customer testimonials, and details about promotions or discounts.
Remember the importance of defining:
- what type of content you are going to create.
- which channels will be the most appropriate to reach our buyer persona.
Measure, measure, measure again
It is essential to have metrics that allow us to evaluate. What is working well and what needs to be changed. It is necessary to measure that the website is well positioned in search engines. To check that it is adapted to navigation from mobile phones. In addition, it is necessary to measure. The response that the generated content and publications. On social networks are having. To know if we are reaching and connecting with our target audience.