What do psychologists have in common with marketers? A lot, actually. Both look at human behavior to help predict what actions a person is likely to take, and one of the ways marketers can crack psychology is through color theory. In the following article, we’ll explore how color theory can help you choose the best color scheme for your email marketing.
A 2014 study found that the color of a logo can influence how consumers respond to a brand. Some colors make a brand seem relevant, while others make it seem trendy or fun. Have you ever judged a brand simply by its logo? If so, you’re already familiar with the concept!
Years of psychological experiments have proven that, in addition to being aesthetically pleasing, colors affect our brains, especially our emotional responses. Color psychology explores this phenomenon by studying how colors affect human behavior and decision-making. Implementing color psychology in email marketing means paying attention to how different colors affect buyers’ perceptions of a brand or marketing campaign.
Although colors are important to how your business is perceived, approximately 65% of small business owners admit that they choose their logo colors based on personal taste and preference. While a complete rebrand may not be realistic, you can still be strategic about the colors you’re using to create more engaging emails.
We won’t dive into the basics of color theory here, but let’s take a look at how you can incorporate it into your email marketing strategy starting now.
How to Choose the Best Color Scheme for Your Emails
When you consider your nigeria phone number library color scheme, it’s not about dissecting every pixel in your ad. Instead, color psychology in email marketing allows you to think more strategically about your call to action (CTA) and user experience (UX). First, you need to understand who you’re communicating with. If your target audience is high-income seniors, you can use softer, more sophisticated color combinations. If your target audience is young shoppers who pay attention to trends, today’s popular colors will be a great fit for them.
Once you’ve determined your target audience, it’s time to consider the goals of your email marketing campaign. Color plays a big role in how your customers engage. Is there a large, attractive CTA? Are you encouraging users to browse the products in the email, or are you presenting information at the end with a CTA? Your marketing goals will influence your marketing strategy. If you need a strong call to action at the top of your email, use bright, powerful colors like red or orange. If you’re trying to draw the reader’s eye to the bottom of the email, use subtle tones at the top and bolder colors at the section boundaries to attract the user’s eye and guide them to continue scrolling down.
Once you’ve determined your marketing goals, it’s time to explore your color palette. Do you need an eye-catching color, like a red button, or do you want to appear calm and friendly with shades of blue or yellow?
Color Considerations
Certain colors are known to trigger specific emotions, and whether or not you want to narrow down your use of colors depends on your audience, which is crucial to building a brand relationship with your customers. The meaning of colors can vary across cultures and genders, so start by researching the meaning of colors with your target audience.
Here are some common colors associated with emotions:
Red: Energetic, stimulating and how to increase lead generation? attractive. Red easily stimulates our brains. Studies have shown that red has a greater impact on the nervous system than any other color. When people see red, their blood pressure rises. Red conveys power, confidence and warmth.
Orange: Represents positivity, warmth, and happiness. It is often associate with optimism and trust, and you’ll often see this color in sports logos and children’s games because it evokes a positive attitude. Orange is also often use to represent transactions, so it can be use when an email contains a discount or offer.
Yellow:
While it’s often use to represent fun and playfulness, using too much of it, or using it in the wrong shade, can be off-putting. You don’t want someone to unsubscribe from your email because their background is too yellow!
Green: Represents nature, growth, tranquility, fertility, and prosperity. Green calms our brains, and it brings a sense of calm and rejuvenation. At the same time, it also brings a sense of urgency when making decisions. In email campaigns, green can be use in discounts, event invitations, and limited-time product purchases.
Purple: This color gives phone number vietnam people a sense of calm and luxury. It is also often associate with spirituality and femininity. Purple is a rare color in nature, which gives it a sense of wealth and luxury. Purple can stimulate the part of the brain responsible for problem solving and creativity.
Blue:
Often associate with calm and trust, blue also conveys a sense of wisdom, communication, trust, efficiency, tranquility, responsibility, logic, calmness, and reflection. This color is most commonly use in brand logos, especially for brands that want to appear friendly and trustworthy, such as Facebook, IKEA, and PayPal.
Black: Black represents How to Choose the Best elegance, luxury, sophistication, strength, and stability, however, it can also be associate with darkness and fear in horror movies.
White: It represents purity, simplicity, calm, maturity, and new beginnings. This color is clean and simple, like crisp white linen or a blank white page, giving people the feeling of a fresh start.
Key Takeaways
With a little creative thinking, you can start incorporating color psychology into your email practices right away. The goal is to find a few colors that work well with key elements of your marketing, like orange for notifications or blue for buttons.