Hiring a specialized inbound marketing agency or delegating the various actions that an inbound strategy represents to the internal marketing team is one of the situations that companies face when they decide to work with the inbound methodology.
Typically, managers seeking to have greater “control” of the strategy and develop a team with deep knowledge choose to pursue their efforts internally.
It is only important to consider whether the size, skills and competencies are appropriate, since integrating the inbound methodology involves specialists in SEO, PPC, UX/UI, marketing and business strategy.
1. The challenges your company is facing: an inbound marketing agency or an internal team?
When you don’t set yourself up for success, you’re setting yourself up for failure.
What does your company need to grow? Whether or not you grow depends on multiple factors; what may work for one company may not work for another. In this sense, choosing to develop an internal team or outsource services to an inbound agency will depend on your challenges.
To give you a broader view, we list a series of challenges that you will have to face before developing an inbound strategy. In the following paragraphs we also list the profiles necessary to implement the strategic plan.
Aligning marketing and sales efforts
In the report prepared by Hubspot on the State of Inbound 2018 in Latin America , it is mentioned that only 21% of companies, globally, work with truly aligned marketing and sales departments. But for those that do work in alignment, their commercial strategy is 4 times more effective.
- Do your marketing and sales teams work together?
- Do your processes allow your prospects to connect with your company when, where and how they want?
- Is everyone clear about their responsibilities, who does what, by when?
- Do you share business goals?
If you have answered no to some of the questions, before implementing inbound, you must work on a Service Level Agreement (SLA), that is, align between marketing and sales .
In this sense, an inbound growth agency can help you develop it based on standardized processes, adapting already proven actions.
Of course, the internal team can develop it , however, since they have no experience doing so, there is a high probability that they ghana telemarketing will implement inefficient actions.
Translating marketing efforts into business results
Many marketing professionals 7 strategies to increase sales in b2b companies often complain that the budget allocated to their departments is always insufficient. However, they do not always have the necessary skills to understand the business needs, investments and finances, resulting in ineffective tactics.
An inbound agency must have big work the capacity and experience necessary to recommend investment, strategy and tactics to achieve growth and ROI.
Ask both internal teams and agencies how their actions add value to business results and you will get greater clarity on their strategic vision from their answers.