The sales process is a series of logical steps that your sales team should follow from the moment they identify a prospect until they close a sale. It acts as a clear guide so that all team members know what the next step is to take without hesitation.
Having the stages of the sales process well established prevents all your salespeople from using different sales techniques or being guided by simple intuition. In addition, it helps to homogenize the results obtained by the sales area and measure the results in the same.
The number of stages that make up your company’s sales process will depend on the complexity of closing sales or your company’s internal processes. However, on this occasion we want to mention 4 that, for us, form the basis of any sales process.
What are the stages of the sales process?
Before defining the different stages of the sales process , it is important to highlight that each of these steps must be raised and thought about from a customer-centered perspective, seeking to provide value in each of the interactions that are had with the prospects.
In addition, you need to consider the tools or means you will use to measure the effectiveness and efficiency of each stage . Having this accessible to all your salespeople will help you close more sales.
1. Identify, find your future clients
The first step to a successful sale is to reach the right people. Using the stage name, identify the market that will benefit from your product or service. We share some actions to help you achieve this.
Make lists of key companies or segments
Think for a moment about which companies or segments can benefit the most from your product or service and what industry they belong to.
For example, a company that finland telemarketing markets a platform to control risk, given the type of products and services it offers, which companies would benefit most from such software? Company size, complex operational processes, industry, etc.
Understanding general contexts
Once you have a general discover how content hub uses ai to generate content idea of the companies or groups you can target, analyze what is happening in that sector and the behavior of those who are part of that field. Study quick signs the products or services they currently use and what value you can offer them through your products or services.
Prioritize prospects who need help
By analyzing the context, you will realize that there are those. Who have a greater need for your services or products than others and that. In addition, they have characteristics that make them fit your ideal client profile. It is precisely these people or companies that your sales. Team should prioritize and dedicate greater efforts to.